The Mezzanine Group, a Toronto marketing company, is celebrating the
launch of its newest book by giving away a strategic marketing plan to
one GTA company.

The new book, The Radical Sales Shift,
is written by Lisa Shepherd, founder of The Mezzanine Group. The book
shares practical and proven tips for making marketing work in small and
mid-sized business-to-business (B2B) companies, based on the experience
of over 200 B2B companies and 20 sales and marketing leaders.

Shepherd says that B2B companies have a unique opportunity –
and challenging task – to put marketing to work in their companies:
“While the sales department has traditionally been the driver of
revenue, a shift in buying behaviour towards independent research means
that marketing has a growing role.”

The challenge for the majority of small and mid-sized B2B
companies is that they don’t have in-house strategic marketing
expertise. This leaves non-marketing senior executives with the daunting
task of developing not only a marketing strategy, but also a tactical
road map and an implementation plan.

The Mezzanine Group
specializes in business-to-business marketing and has developed a rapid
and effective marketing planning process to help B2B companies harness
the power of marketing to grow their revenues and profits. Mezzanine’s
process captures the facts and data that exist within the business and
combine them with B2B marketing expertise to create a strategic and
tactical marketing road map.

“The role of marketing is growing for business-to-business
companies, but it’s a challenging area for many firms,” says Shepherd.
“We hope that we can help one GTA company put marketing to work for them
through this initiative.” Rules for the contest are available here.

To enter to win the strategic marketing plan, attend the launch for The Radical Sales Shift on May 27th at the Spoke Club. Register to attend here.

About The Mezzanine Group

The Mezzanine Group is a team of B2B marketing specialists who deliver strategic expertise
and implementation resources to improve the marketing of B2B companies.
Mezzanine provides embedded marketing professionals on a fractional
basis for companies who want great marketing, but don’t want to hire an
in-house team to get it. Mezzanine’s decades of experience bring
superior marketing execution and results to B2B companies.



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