Following the Nokia N1, the new Chromebook and the new MacBook, who knew the world’s first USB-type C-smartphones that come from a Chinese company? The brand in question LeTV who has today three new Android 5.0 “Super Phones”, which have the reversible connector. The flagship aluminum Le Max (pictured above) is all about the absolute top specifications: a 6.33-inch Quad-HD display, a Snapdragon chip 810 (2 GHz, octa-core, 64-bit) 4GB RAM LPDDR4, a whopping 64 GB or 128 GB of internal memory, a 21-megapixel f / 2.0 camera selfie (with new IMX230 sensor from Sony, as well as optical stabilization and dual-tone flash) and a bright ultra pixel imager.
Le Max also offers an ESS Hi-Fi chip (with AKG Audio-tuning), touch fingerprint reader on the back, infrared remote control, a 3,500 mAh battery, dual SIM support LTE and WirelessHD DisplayLink. But what the design cues from the iPhone 6 Plus (especially the plastic straps) were really caught our attention was added, Huawei Mate 7 (both front and back) and HTC One Max. The result is not so bad, actually.
The smaller 1 Le Pro (pictured center) is essentially a resized version of Le Max, except for the smaller 5.5-inch screen, a smaller 13-megapixel main camera (even with optical stabilization), a smaller 3000 mAh battery and memory options of only 32 GB or 64 GB. The fingerprint reader and WirelessHD are gone too. As for appearance, the phone looks like a crossover between the iPhone 6 Plus, the Huawei Mate 7, the Meizu MX4 Pro and HTC One Mini.
As for the affordable Le 1 (left), it feels more like a bog-standard phone, but still with great value. You get a 5.5-inch 1080p display, MediaTek Helio X10 (2.2GHz, octa-core, 64-bit), 3 GB RAM and memory options of 16GB LPDDR3, 32GB and 64GB. The main camera and battery are practically identical to that of the Le 1 Pro, when the front-facing camera has a 5-megapixel sensor with wider-angle lens. Also there is no Hi-Fi chip to be found here. Understandably, the Le 1 ditched the expensive unibody design and went with the plastic on aluminum frame approach. Pardon the echo, but does the back look almost the same as the MX4 Pro; That’s not a bad thing.
LeTV founder and CEO Jia Yueting be a selfie with the audience at today’s opening ceremony.
The information is here surprisingly ambitious, that’s a good thing in view of the aggressive marketing campaign prior to the event. LeTV went as far as comparing the closed ecosystem of Apple to the Nazi regime, and the game eventually forced CEO Jia Yueting publicly apologize and retract the statement. On the money side of things, as with most Chinese smartphones these days, LeTV not seem to plan on huge profits from its devices. Finally, the core business of this company is to video streaming and production, so that it will sell more than happy with phones and televisions at low prices in order to build its audience. Xiaomi is already attracting a similar strategy with their cheap TVs and set-top boxes, but without its own video production company, it is an uphill battle against LeTV. Their settlement in the broadcasting authorities back end of 2012 did not help, not even.
Le 1 goes from just 1,499 yuan (about $ 240), while Pro begins Le 1 of 2,499 yuan (about $ 400), while the Le Max remains a mystery, but promises very good value. In fact, the company claims that it will be crowdsourcing a price for its flagship device that is a clever marketing tactic that should take care of local competitors such as millet and Huawei Honor. If you live in China, you can pre-register for one of the 200 Le 1 engineering samples by 10 clock morning local time; or wait for the pre-registration for the first 200,000 mass production Le 1 and Le 1 Pro, which will be opened by 10 clock on 5 May.