Lamborghini is building a SUV

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    Ali Shweiki

    The Italian supercar maker confirmed this week that it will launch a luxury SUV in 2018. It will be built at Lamborghini’s soon-to-expand factory in Sant’Agata Bolognese in Italy, and will double the company’s current sales volume.

    Lamborghini did not announce a name for the vehicle or other details, but noted a concept version, the Urus, was displayed at the Beijing motor show in 2012. It will be sold around the world, but it’s expected to be a critical offering in the United States, China, and the Middle East.

    The automaker projects the SUV will sell about 3,000 units per year, and it will be the third product in Lamborghini’s portfolio. It currently sells the Huracan and Aventador supercars.

    “The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era,” Lamborghini chief executive Stephan Winkelmann said in a statement.

    The project is also a boon for Italy, which will get 500 new jobs in the Emilia Romagna region as Lamborghini’s factory will nearly double in size.

    Ian Fletcher, principal analyst for IHS Automotive, said the SUV will position Lamborghini for future growth. “It could well also bring new customers to the brand [who] may find the dramatic styling of Lamborghini products appealing, but find its typical sports cars restrictive,” he said. “If it is a success, the SUV could be a catalyst to Lamborghini broadening its portfolio further.”

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